Case Study

Sponsored Display For All Beta: Outbacks Presents

About

Outback Presents is a leading independent full-service live entertainment promoter in North America that handles thousands of shows, tours, and festivals each year. Outback Presents began partnering with Revive and Amazon in December 2022 with one campaign in a sole market. Since then, the partnership has grown with 7 campaigns and tours across 48 markets in the US. Outback Presents runs Streaming TV, Audio, Display, Search, and social in-house to promote ticket sales of over 2,000 shows across the country.
Client:
Outbacks Presents
Target audience
Live Event + Music Enthusiasts
Location
USA
Industry
Entertainment
Products
Live Miusic Event Management

The
Challenge

Our objective was to engage a distinct audience - dedicated followers of Druski, primarily within the Comedy and Hip Hop communities. The additional challenge was navigating tight turnarounds due to pressing tour schedules. The success of this campaign was determined by the main key performance indicator (KPI) of clicks to ticketing sites.

KPIs

Clicks to ticketing sites
Awareness/reach: driving awareness during the pre-sale announcement window
Ticket purchases

The
Approach

We employed a three-pronged strategy for optimal results.  With staggered flight dates one month prior to each show, we leveraged Twitch Video with an audio retargeting audience to reach Comedy and Hip Hop enthusiasts and reengage listeners to encourage ticket sales. For the final phase, we started by employing Twitch Display concentrating on click-throughs. We began testing Sponsored Display For All Beta on Twitch mid-campaign to compare click-through performance. Ultimately, we achieved budget optimization by giving priority to the most effective Twitch placements, specifically focusing on Sponsored Ads for All Display.

The Results

Using AMC Audiences, the conversiTransitioning from Twitch Display to Sponsored Display for Non-Endemic on mid-campaign significantly boosted performance. CTR increased from 0.014% to 0.11%, impressions rose by 11x, and CPC dropped from $63 to $0.62. This shift led to an 86% surge in clicks.on-focused campaign achieved:
CTR
68x Increase
Impressions
11x Increase
CPC
99% Decrease
Clicks
86% Surge
Kelly Ann Rickert
Digital Marketing Manager
If you're an advertiser or company looking to support your Amazon Ads approach with partners like Revive, my advice is to collaborate with them as much as possible. Revive partners are experts in the Amazon Ads platform and have extensive knowledge of the best practices for implementing campaigns on the platform.Combining their platform expertise with our in-house marketing team's knowledge of our artists and markets leads to successful campaigns. Our teamwork, creativity, and collaboration with Revive have produced exceptional results so far. We're excited to keep developing and innovating with Revive on the Amazon Ads platforms in the future.

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