Case Study

Unlocking Lifetime Value Insights

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.
Client:
Nutritional Supplement Company
Target audience
Wellness enthusiasts
Location
United States
Industry
Health & Wellness
Products
Dietary Supplements

The
Opportunity

In today's competitive landscape, brands are looking to nurture and maximize the value of existing customers, placing a greater emphasis on increasing lifetime value. The critical first step is gaining a comprehensive understanding of customers and continually adapting strategies to meet evolving preferences and behaviors. Amazon Marketing Cloud provides this unlock, see the results below.

According to recent industry studies:

  • 25% increase in customer retention and an average improvement of 20% or more in Return on Ad Spend (ROAS). Leveraging lifetime value insights in advertising strategies leads to a
  • Understanding the long-term value of customers enables businesses to optimize ad spend allocation, target higher-value customers, and achieve superior campaign performance.

lifetime value analysis

We compared purchasers of the brand using Amazon Marketing Cloud shopping insights to understand incrementality of the retention investment.

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