Case Study

Boost Media Spending Efficiency With Custom Audiences

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.
Client:
Nutritional Supplement Company
Target audience
Wellness enthusiasts
Location
United States
Industry
Health & Wellness
Products
Dietary Supplements

The
Challenge

To help a reputable health brand thrive amidst economic uncertainty, Revive sought to help the brand optimize their digital media budgets while continuing to employ a multi-channel media strategy. Revive also aimed to reduce customer acquisition costs as the brand expanded audience reach.

Pain Points

Economic uncertainty impact
Multi-channel coordination challenge
High acquisition costs concern

The
Approach

Revive optimized the brand's digital media budgets through Amazon DSP and Sponsored Ads, resulting in reduced acquisition costs and the successful expansion of their brand outreach. By utilizing AMC Audiences to craft custom audience segments, they improved engagement across the entire purchase journey.
Custom Audiences
How We Reached Them
Audience 1:
Those who added products to their cart during previous seasonal events but didn't complete the purchase on the brand's site or Amazon store.
Launched a national campaign on Amazon DSP to increase conversions among these high-intent customer groups.
Audience 2:
Those who were either exposed to a single ad type, had less than three total exposures, or didn't click on ads despite exposure
Reached prospects through top-of-the-funnel campaigns aimed at increasing brand awareness and favorability, guiding them towards conversion.
Audience 1:
Those who added products to their cart during previous seasonal events but didn't complete the purchase on the brand's site or Amazon store.
How We Reached Them
Launched a national campaign on Amazon DSP to increase conversions among these high-intent customer groups.
Audience 2:
Those who were either exposed to a single ad type, had less than three total exposures, or didn't click on ads despite exposure
How We Reached Them
Reached prospects through top-of-the-funnel campaigns aimed at increasing brand awareness and favorability, guiding them towards conversion.

The Results

Using AMC Audiences, the conversion-focused campaign achieved:

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