Case Study

Auto Dealership Used AMC to Find Best path To Conversion

About

This automotive agency offers specialized digital marketing solutions to enhance online presence for dealerships and automotive brands. With expertise in search engine marketing, social media advertising, website development, and data analytics, they help clients effectively reach their target audience and achieve marketing goals.
Client:
Digital Marketing Automotive Agency
Target audience
Auto Brands & Dealerships
Location
United States
Industry
auto industry
Products
Digital marketing solutions

The Challenge

The auto agency was looking to drive incremental site visit conversions for dealers by running a variety of Amazon products to diversify their creative mix and reach audiences through various media channels.
Most dealerships prioritize display media, assuming video and awareness advertising won't result in site traffic, but this approach can limit scalability and oversaturate smaller market audiences.
The agency lacked visibility into how frequency affects conversions for dealerships across different Amazon products, leaving uncertainty about whether they were under or over exposing the designated market areas (DMAs) to advertising.

The Approach

Streaming TV
Online Video
Display
Audio

Optimal Frequency Analysis

Determine optimal frequency for driving lift across your main campaign KPIs.

Insights & Action

The optimal frequency for driving conversions is achieved with 10+ ads, as it leads to over a 100% increase in conversions compared to those who have seen fewer.
  • Leverage custom retargeting to increase the frequency in low-frequency users (1-3x) who make up 53% of total reach to help increase overall campaign conversion rates.
  • Increasing frequency across users and products will ultimately drive the best results

Campaign Ad Impact

AMC analysis shows the impact of exposing a user to multiple Amazon Ad Products has on performance.

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