Utilizing the robust infrastructure of Amazon Web Services (AWS), AMC helps advertisers optimize campaign measurement, audience analysis, media optimization, and more.
AMC safely handles first-party data, ensuring strict adherence to Amazon's privacy policies and maintaining a secure environment for advertisers. Your personal data are inaccessible and cannot be exported by Amazon.
Streamline your analysis of unique measurement questions and tackle key objectives by structuring custom queries that are tailored to fit the specific needs of your business.
Gain a comprehensive understanding of the customer journey by analyzing signals across video, audio, display, and search. This deeper understanding unveils how Amazon ad products best work together to solve customer needs.
As media investments become increasingly complex, clear data insights are crucial for advertisers to succeed. To maximize efficacy and results, it is essential to understand how Amazon's ad products best work together within its growing ecosystem.
AMC centralizes data from Amazon's entire ecosystem into a secure location, providing businesses with convenient access to understanding their customers' behaviors. This lowers the barrier to entry for advertisers to gain valuable insights about their customers beyond campaign-specific data.