AMC

Unlocking Lifetime Value Insights

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.
CLIENT
Nutritional Supplement Company
TARGET AUDIENCE
Wellness Enthusiasts
LOCATION
United States
INDUSTRY
Health & Wellness
PRODUCTS
Dietary Supplements

The Opportunity

In today's competitive landscape, brands are looking to nurture and maximize the value of existing customers, placing a greater emphasis on increasing lifetime value. The critical first step is gaining a comprehensive understanding of customers and continually adapting strategies to meet evolving preferences and behaviors. Amazon Marketing Cloud provides this unlock, see the results below.
Return on Ad Spend (ROAS)
20%+
INCREASE
Customer Retention
25%
INCREASE
According to recent industry studies:
Leveraging lifetime value insights in advertising strategies leads to a 25% increase in customer retention and an average improvement of 20% or more in Return on Ad Spend (ROAS).
Understanding the long-term value of customers enables businesses to optimize ad spend allocation, target higher-value customers, and achieve superior campaign performance.

Lifetime Value Analysis

We compared purchasers of the brand using Amazon Marketing Cloud shopping insights to understand incrementality of the retention investment.

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