4X ROAS with Custom AMC Audiences

About

Bestop is the sole supplier of factory soft tops for Jeep Wranglers and has factories and offices throughout North America.

CLIENT

BeStop

Company Type

Consumer Goods

industry

Automotive Manufacturing

Location

United States

SERVICES

Specializes in Manufacturing Premium Soft Tops and Fabric Accessories for Jeep Vehicles and Light Trucks

The Challenge

Our objective was to engage a distinct audience - dedicated followers of Druski, primarily within the Comedy and Hip Hop communities. The additional challenge was navigating tight turnarounds due to pressing tour schedules. The success of this campaign was determined by the main key performance indicator (KPI) of clicks to ticketing sites.

BeStop leveraged the help of Revive to unlock the value of new Amazon ‘Your Garage’ Insights (AYGI) on AMC. 

BeStop got early access to AYGI to analyze unique registration signals, build custom segments for one of their core products – ‘Sunrider Hardtops.’

BeStop used those insights to activate custom AMC rule-based audiences for specific ASINs tied to particular vehicle makes, models, and year of registration.

The Approach

Revive leveraged Amazon ‘Your Garage’ Insights from AMC to drive sales of ‘Sunrider Hardtops’ for compatible vehicles models like Jeep, Bronco, and Tacoma. BeStop went from broad audiences like “LS – Vehicle Ownership Make – Jeep” down to very specific audiences of RBA – Jeep Wrangler JK Model year 2007-2018.

Revive strived to improve campaign efficiency and relevance by creating custom AMC RBA Audiences for BeStop. AMC audiences have been activated in two strategic ways:

Awareness

For expanding brand visibility among users who actually have the compatible vehicles in their Amazon Garage but haven’t visited our product detail pages (PDP).

Conversion

Retarget users who have visited the PDP and have the applicable car model in their Amazon Garage.