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In our latest webinar, Revive Media CRO Danielle Shamos sat down with Grant Covell, Head of Local Agency Partnerships at Amazon Ads, to explore why Amazon DSP has become essential for local advertisers, particularly in streaming TV (CTV) and omnichannel campaigns. They also spotlighted a real-world success story with CBC Automotive, showing how local businesses can drive smarter reach and measurable results.
Danielle and Grant broke down four core reasons why Amazon DSP is uniquely positioned to help local advertisers win:
Unmatched Audience Signals: Over 1 billion daily insights power precise targeting based on real shopping and streaming behaviors.
Premium Inventory Access: Exclusive reach on Prime Video, Alexa devices, and Twitch, combined with partnerships with Roku, Disney, and other top streamers, creates the largest ad-supported audience in CTV.
Simplified Activation: With Revive’s Convoy ad enablement software, agencies can easily plan, activate, and optimize campaigns at scale.
Advanced Reporting: Leveraging Amazon Marketing Cloud (AMC), partners gain deep visibility into reach, frequency, and conversions—both across Amazon and third-party publishers.
Amazon’s expanded partnerships with Roku, Disney, Warner Bros., and more now give advertisers a verified, cross-publisher view of reach and frequency—solving one of CTV’s biggest challenges. Early results showed a 40% increase in unique reach and a 27% reduction in over-frequency, making ad spend work smarter, not harder.
Revive’s new platform, Convoy, helps agency partners activate Amazon campaigns faster and more efficiently, with:
Streamlined forecasting and booking through the Amazon DSP API
Custom AMC reports that measure incremental reach and reduce media waste
Curated, premium inventory packages for turnkey local activation
White-labeled dashboards and automated reporting for client transparency
Revive and CBC Automotive worked together to bring smarter, more efficient reach to rural markets for Kia Country of Savannah.
With a data-driven local strategy and AMC insights, they achieved:
✅ +7% unique reach improvement
✅ ~30% CPM reduction
✅ ~23% decrease in cost per page view
Hillary Turner from CBC Automotive shared that Amazon’s targeting capabilities, ease of partnership, and full-funnel measurement have made it a trusted strategic advantage for their automotive clients.
Take advantage of exclusive streaming TV added value offers available through Q3 2025:
New Streaming TV advertisers: 1:1 Streaming TV added value match, up to $20K
New-to-Video advertisers:
15% Untargeted added value
10% Targeted added value
(Max added value $250K)
Offer available through Q3 2025 for advertisers who haven’t run video ads in the past 12 months.
