From Google to Amazon
Why Businesses are Switching Ad Budgets
Read time: 4 minutes

With over 200 million unique monthly visitors in the United States alone, Amazon has become a major player in the digital advertising space. As a result, many businesses are shifting their ad budgets from Google and Yahoo to Amazon in order to reach more potential customers and drive sales.

So why are businesses making the switch? Here are some of the major benefits:

  1. Better targeting: Amazon has access to a wealth of data on consumer behavior and purchase history, which allows for more precise targeting of ads. This means that businesses can serve ads to customers who are more likely to be interested in their products, resulting in higher conversion rates and ROI.
  2. High purchase intent: Unlike other platforms where users might be casually browsing, Amazon users are often actively searching for products to purchase. This means that ads served on Amazon have a higher chance of leading to a sale, making it a great platform for businesses focused on driving sales.
  3. Competitive pricing: Amazon's ad platform often offers lower CPCs (cost per click) compared to other platforms, making it an attractive option for businesses looking to maximize their ad spend.

But don't just take our word for it - many businesses have seen great success from making the switch to Amazon. One example is a fashion retailer that saw a 700% increase in sales after shifting their ad budget to Amazon. Another example is a consumer electronics brand that saw a 33% increase in sales and a 42% increase in ROAS (return on ad spend) after making the switch.

If you're looking to serve more meaningful ads to your consumers and drive increased growth, reach, and sales, then Amazon may be worth considering. With its robust targeting capabilities, high purchase intent users, and competitive pricing, it's no wonder why more and more businesses are making the switch from Google and Yahoo to Amazon.

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As an Advanced Amazon Ads Partner and industry leader in both AMC and STV, Revive has years of experience leveraging Amazon's exclusive supply and audience data to drive unparalleled results for brands selling on and off the platform.

Every partner has their own strengths, needs, and vision for their business. We help you translate that into growth. Contact us to get started!

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