Black Friday has always been synonymous with one thing - SHOPPING. This year, Amazon announced that its Black Friday sale will start earlier on Nov. 17, extending through Cyber Monday, giving shoppers 11 days to access deals on all their favorite products before the holidays. Amazon Prime takes it one step further by introducing "Black Friday Football.” On November 24th, at 3 pm EST, catch the Miami Dolphins go head-to-head with the NY Jets.
Amazon's multi-year deal with the NFL has not only brought in new viewers and advertising dollars but, most importantly, it has attracted a wave of new Amazon Prime members to the platform. Beyond this, it has been a game-changer for football fans, with Amazon leveraging AI and AWS to offer a unique and enriching analysis that other networks can't replicate.
While the direct impact during the game might not seem significant, it presents a valuable opportunity for sellers to tap into the growing community of football fans turned Prime members.
Even when an Amazon event might not seem like a perfect fit for your business, there are always ways to take advantage of the increased traffic. Get in touch with Revive, and let's explore these avenues together. Your brand can win big in the world of Amazon Prime's Black Friday Football!
As an Advanced Amazon Ads Partner and industry leader in both AMC and STV, Revive has years of experience leveraging Amazon's exclusive supply and audience data to drive unparalleled results for brands selling on and off the platform.
Every partner has their own strengths, needs, and vision for their business. We help you translate that into growth. Contact us to get started!
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