Connected TV has changed how audiences watch... and how brands need to plan. But as CTV has grown, so has the complexity around platforms, data, measurement, and execution.

The Revive Connected TV Playbook was created to cut through that complexity and provide a clear, practical approach to planning, activating, and measuring CTV with confidence.

What You’ll Find Inside

• How the modern CTV ecosystem works today
• A breakdown of CTV buying options and inventory types
• How Revive approaches CTV activation through Amazon DSP
• A clearer way to think about CTV measurement beyond impressions